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Because it IS obnoxious. I live in Canada, in southern Alberta, which is basically part of the jello belt (morridor). I have never heard anyone take exception to using the word Mormon. And definitely not by pretending it doesn’t apply.
Five years later:
“To remove Mormon’s name from the Lord’s Church is a major victory for Satan. When we discard Mormon’s name, we are subtly disregarding all that the ancient prophets did for us—even the Book of Mormon.”
The thing that drove me crazy about this, how much money did they spend on a major victory for Satan?
Lowest number I’ve seen is $16.1 million, which is enough to feed and/or house how many people? But this shit ran for 8 years worldwide, no way it doesn’t cost 100’s of millions.