What is the appeal of conspiracy theories, and how is it that they entrap our friends, coworkers, or family members? Political polarization and the rise of social media have generated an unprecedented amount of seemingly absurd misinformation, yet many real people fall for it, and a seemingly endless supply of grifters are ready to exploit them. In this episode, Adam speaks with award-winning author Naomi Klein about what led us to this moment and what hope we have of extricating loved ones who've fallen prey to conspiracy. Find Naomi's book at factuallypod.com/books SUPPORT THE SHOW ON PATREON: https://www.patreon.com/adamconover SEE ADAM ON TOUR: https://www.adamconover.net/tourdates/ SUBSCRIBE to and RATE Factually! on: » Apple Podcasts: https://podcasts.apple.com/us/podcast/factually-with-adam-conover/id1463460577 » Spotify: https://open.spotify.com/show/0fK8WJw4ffMc2NWydBlDyJ About Headgum: Headgum is an LA & NY-based podcast network creating premium podcasts with the funniest, most engaging voices in comedy to achieve one goal: Making our audience and ourselves laugh. Listen to our shows at https://www.headgum.com. » SUBSCRIBE to Headgum: https://www.youtube.com/c/HeadGum?sub_confirmation=1 » FOLLOW us on Twitter: http://twitter.com/headgum » FOLLOW us on Instagram: https://instagram.com/headgum/ » FOLLOW us on TikTok: https://www.tiktok.com/@headgum