As the electric vehicle (EV) market expands at an impressive pace, one car that has consistently come out on top in Europe is the Tesla Model Y. The midsize crossover has been leading the European EV sales charts for seven consecutive months, maintaining its dominance over a growing range of competitors. This steady growth illustrates not only Tesla’s success but also the increasing consumer preference for electric vehicles.
As of May 2023, Europe registered some 253,000 plugin vehicles, marking a 38% year-over-year increase. Despite the overall auto market growing by 18%, the EV market share stands at a respectable 23% of total auto sales, demonstrating the market’s healthy recovery following some challenging years.
In the race towards electrification, battery electric vehicles (BEVs) have been outpacing their plugin hybrid electric vehicle (PHEV) counterparts. BEVs saw a surge of 67% YoY in May, accounting for 68% of plugin registrations that month.
Against this backdrop, the Model Y continues to captivate the European market. With 21,967 registrations in May, the Model Y more than doubled the sales of its nearest competitor, the VW ID.4, a testament to its popularity among consumers. This surge in sales can be attributed to Tesla’s recent price cuts and its effective supply-and-demand management, ensuring quick deliveries to eager customers. The Model Y has already reached what could be termed its “natural market limit,” echoing a phenomenon previously referred to as the “Toyota Camry effect.”
In Europe, Germany led the pack in Model Y registrations (4,240 units), closely followed by France (2,709), Norway (2,691), the UK (2,502 units), Sweden (1,903 units), Denmark (1,164), and the Netherlands (1,048 units).
But it isn’t just the Model Y making waves in the European market. The VW ID.4 secured the runner-up spot with 8,600 registrations, and the Volvo XC40 captured third place with 8,233 registrations. Rounding up the top five were the MG4 with 6,535 registrations and the Fiat 500e with 6,347 sales.
Despite the Model Y’s undeniable dominance, it’s worth noting the strong performances from other models. The BMW i4 secured the #10 spot, the recently introduced BMW iX1 hit #13 with a record 4,046 registrations, and the Polestar 2 and Opel Corsa EV also had strong showings.
In the midsize segment, the Model Y led with 21,967 registrations, trailed by the BMW 3 Series (8,463 registrations) and the Mercedes C-Class (8,324 registrations). Meanwhile, the Fiat 500 is transitioning smoothly to the electric era, with 48% of its sales now coming from its EV version.
Looking at the 2023 ranking so far, the Model Y sits comfortably in first place, with three times as many deliveries as the runner-up, the Volvo XC40. The focus now turns to the remaining podium positions, where the VW ID.4, the Tesla Model 3, and the VW ID.3 are competing fiercely.
It remains to be seen how the rest of 2023 will unfold, but one thing is clear: Tesla’s Model Y continues to hold the European EV crown. As the market matures and more options become available, this dominance might be tested, but for now, Tesla shows no signs of slowing down.