Battery-electric vehicles accounted for 8 percent of new vehicle sales in June and July of this year and should be above 8 percent for September, according to estimates from S&P Global Mobility. While growth has slowed from the 50 percent year over year we experienced in 2023, the trend is still positive, with market share increasing from 7 percent in the first three months of the year. That also has to be seen in the wider context of overall new vehicle sales, which are expected to drop by 12 percent this month.
“New vehicle sales remain stuck in neutral,” said Chris Hopson, principal analyst at S&P Global Mobility. “The overall tenor of the auto demand environment remains one of consistent, but unmotivated volume levels as consumers in the market continue to be pressured by high interest rates and slow-to-recede vehicle prices, which are translating to high monthly payments.”
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It’ll go in stages. You saturate one type of customer, bring out a different class of car and a new market will pick up.