The sophisticated bicycle has attracted fans in Europe and the U.S., but repairs under warranty have bled the company of money.

  • sndrtjEnglish
    1·
    10 months ago

    Their core market was always the Netherlands. That market is absolutely saturated with bikes. There are more bikes than people in NL. It’s not like the US where it’s a relatively novel fenomenom with lots of growth opportunities for new markets.