A fashion industry push to reduce the environmental impact of the clothing it sells is being undermined by an ongoing addiction to buying new clothes, with the average Briton buying 28 items every year.
Asos and Primark are among the big names signed up to Wrap’s voluntary environmental pact, Textiles 2030.
While the companies involved have managed to reduce both the carbon intensity and volume of water per tonne used in their clothing manufacture, in its annual progress report, published today, the climate action NGO warns of hard-won gains being “cancelled out” because clothing production is “spiralling upwards”.
Out of the 5 pants I’ve bought in the last 4 years or so, only one still didn’t rip. I have new shirts with holes in them while I still have 20-year old clothes that are still fine. Is it the consumer’s fault that quality is so shit now it has to be replaced? (Although 28 pieces on average is totally excessive wtf)