Claims that electric vehicles don’t have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It’s another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

“These are not the same kind of customers who created the initial EV market,” GBK President Jeremy Korst told Business Insider in an interview.

“These are later adopters, and because of that, they’re not as driven by innovation or even design,” Korst said. “They have more functional needs, and they’re much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, ‘how do I charge so what’s that going to take? How much time is it going to take me?’”

  • neidu2
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    10 months ago

    When the roadster came out I wanted one, but I wanted to see how the brand fared in general for a few years first. Plus I couldn’t really afford to upgrade my 1995 volvo.

    When the model S was released I wanted one. It seemed practical, but it still wasn’t affordable for me to replace my old 1995 volvo.

    When 3 was released I didn’t really care, because it seemed like a downgraded S.

    When X (the car) was released I wanted one because m It seemed to be exactly what I needed.

    But then:
    Stories with quality control issues with Tesla becme more and more frequent.
    EM proved himself to be a complete asshat (I had my suspicions, so I wasn’t that surprised when he went mask off)
    Autopilot turned out to be a scam
    Relying on rental cars at work made me realize how much I hate touch screens.

    So, I’m still driving my 1995 volvo 940. It will be replaced in march by a 2019 volvo xc90. I see the benefit in hybrid, but fuck tesla.

      • neidu2
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        10 months ago

        Because I have four kids, so I need that big of a car to fit the entire household. If it wasn’t for that I would probably drive my jurassic era car for another decade.