bobbo@midwest.social to Formula 1@lemmy.world · 11 months agoF1 Rumour: Huge Fashion Brand To Take Over AlphaTauri Title Sponsorship Rightswww.si.comexternal-linkmessage-square16fedilinkarrow-up145arrow-down10file-text
arrow-up145arrow-down1external-linkF1 Rumour: Huge Fashion Brand To Take Over AlphaTauri Title Sponsorship Rightswww.si.combobbo@midwest.social to Formula 1@lemmy.world · 11 months agomessage-square16fedilinkfile-text
It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.
minus-squareBoomBoomLemon@lemmy.worldlinkfedilinkarrow-up3·11 months agoI don’t think Hugo Boss is a great fit for the overall Redbull brand.
minus-squareo_oli@lemmy.worldlinkfedilinkEnglisharrow-up2·11 months agoI mean, does it have to be? If they take over the sponsorship then it’s not like it’s co-branded. There would just be the Hugo Boss F1 team. Casual viewers wouldn’t even know the connection to RB.
I don’t think Hugo Boss is a great fit for the overall Redbull brand.
I mean, does it have to be? If they take over the sponsorship then it’s not like it’s co-branded. There would just be the Hugo Boss F1 team. Casual viewers wouldn’t even know the connection to RB.