“They don’t want to be bamboozled, they just want to know what you’re making and why you’re making it and who it’s for.”
… so they want to be marketed to? i feel like he’s equating marketing with buying a bunch of banner ads and letting it rip. the ad industry hasn’t just been watching adblocker usage tick up with a frown, there’s sponsored content (like this song for BG3 or this video for BG3) and activations and media synergy (like this comic for BG3) and more ways to get your attention.
Warframe creative director Rebecca Ford opined, “actual players don’t want to be marketed to,”
I know she was formerly their community director so she probably knows more about this than i do, and maybe this is being taken out of context, but i just don’t think that’s correct. people want to be marketed to, they want to be shown stuff they might find interesting. people love watching trailers and eating up promotional slop when it’s something they like.
“They don’t want to be bamboozled, they just want to know what you’re making and why you’re making it and who it’s for.”
… so they want to be marketed to? i feel like he’s equating marketing with buying a bunch of banner ads and letting it rip. the ad industry hasn’t just been watching adblocker usage tick up with a frown, there’s sponsored content (like this song for BG3 or this video for BG3) and activations and media synergy (like this comic for BG3) and more ways to get your attention.
I know she was formerly their community director so she probably knows more about this than i do, and maybe this is being taken out of context, but i just don’t think that’s correct. people want to be marketed to, they want to be shown stuff they might find interesting. people love watching trailers and eating up promotional slop when it’s something they like.
yeah i think this is the main point of contention, “marketing” being some hyper-specialised term they use that is just ad buys or some shit
I found YouTube links in your comment. Here are links to the same videos on alternative frontends that protect your privacy:
Link 1:
Link 2:
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