I think if the people of Freo can come up with a fairly tight architectural vision, that includes 5 or 6 storey limits on building heights in certain areas, then people might feel a bit more relaxed about developera coking in.

*edit: ‘developers coming in.’

Unfortunately developers give themselves a shit name by building the same cookie cutter buildings as cheaply as legally required. Then they get butthurt when people aren’t interested in their tired vision to make their suburb look exactly like every single other suburb in this monotonous town.