EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Cosmic Cleric@lemmy.worldEnglish
    103·
    6 months ago

    It’s not our responsibility to help their shareholders make money.

    We are purchasing a product from them, or a service, and we expect it to work, and not market us when we are using it.

    If the cost of manufacturer is not being covered in the sales price to the customer, then they need the raise prices, or go out of business.

    Or tell their shareholders to go pound sand.

    Anti Commercial-AI license (CC BY-NC-SA 4.0)