We are at the cusp of becoming the #1 Lemmy instance, which is very exciting. But I wish there was a better way of informing casual users about lemmy and how easy it is to join and use. I don’t think most people need to (or want to) know the intricacies of the Fediverse, but it sounds overwhelming and complicated to them, and as a result they won’t even give it a try, when in fact joining lemmy.world to post on c/cats is no more complicated than doing it on r/cats. I wish we could put ads on YouTube, or on on a billboard or something to tell them/show them that! Lemmy (and Fediverse) will only truly be successful if/when the casual users join.