i guess its mostly to give people who are transitioning to or trying out veganism a direct analog to a food they already are familiar with and feel like they are giving up?

I understand this reasoning, it just doesn’t work for me personally, it has the reverse effect, and they were really over the top about how they put it in solely to make it look like eggs, if they’d said it was to make it look nice i probably wouldn’t have reacted. I love paprika though and i think i would try that.