Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it
www.midiaresearch.com
The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...
  • oo1@kbin.social
    14·
    1 month ago

    how’d they get from 26% in one segment to “almost one third” headline?
    Who the fuck buys this drivel for £3,000

    Surely if someone is buying research, they dont want to literally buy hype.

    • vzq@lemmy.blahaj.zone
      English
      4·
      1 month ago

      I had some serious demographic questions to get to 1/3. 26% sounds way more reasonable.