YouTube's crackdown on tools that block advertising continues with server-side ad injection. The developer of...
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • NekuSoul@lemmy.nekusoul.deEnglish
    121·
    14 days ago

    That would mean running an unmarked ad for five seconds, which would create an interesting legal question. But YouTube also buffers a good chunk of upcoming content, so there’s enough upcoming video material to check.