• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • DudeImMacGyver@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    54
    arrow-down
    1
    ·
    14 days ago

    It does matter because it inspires newer platforms that aren’t as shitty like Lemmy, PixelFed, Mbin, and PeerTube.

    • skulblaka@startrek.website
      link
      fedilink
      English
      arrow-up
      22
      ·
      14 days ago

      We’re about to have a great big shattering of the internet and I’m all for it. Collating the pieces will be a pain in the ass for a couple years but some handful of nerds out there blessed by the spirit of Ritchie will create a tool for it, and what’s left of our world will be a better place for it.

        • Ænima@lemm.ee
          link
          fedilink
          English
          arrow-up
          4
          ·
          14 days ago

          Question, if a square on your bingo card is titled, “collapse of society,” can I still use it for this?

      • Moorshou@lemmy.zip
        link
        fedilink
        English
        arrow-up
        3
        ·
        edit-2
        13 days ago

        I’ve been just recommending Lemmy out there as the new internet, which us what this feels like to me, IS like the old internet again!