Natasha had yet to respond to Brett’s latest lovelorn message. Her silence would have been callous if she was who she said she was. But given the truth—that Natasha Bridges didn’t exist—the real cruelty might have been replying.

The person sending messages to Brett, James, and dozens of other American men was named Richard, but he preferred to be called Biggy. He was 28 and from Nigeria. The photos he used in the Facebook account where he posed as Natasha—a 32-year-old single mother from Wisconsin, interested in economic development and cryptocurrency—were pilfered from the social media of a real woman named Jennifer. He’d used other accounts to pretend to be a gym instructor, and a lonely American soldier deployed abroad.

I knew all this because Biggy was sitting on a green sofa in my hotel room in Lagos, playing the video game Pro Evolution Soccer 17 as I read the private messages he’d sent to unsuspecting foreigners on his iPhone 6. When I asked why he was ghosting Brett, Biggy, scoring yet another goal for Australia in the Asian Cup final against Japan, shrugged. “Bro, that’s what I’ve been trying to tell you. Being a Yahoo boy is very stressful,” he said without taking his eyes off the game. “Do you find it easy to make someone fall in love with you? The hustle is the same as real life, with just one difference: You have to pretend to be another person.”

Archive link: https://archive.ph/U9mzS