They are showing adverts. That means somehow they are being paid. In the US that money likely comes from the people getting help (this is an assumption) which means they have an insentive to exploit the people getting help for as long as they can get away with this.
Also based on this being on Facebook or something I assume the ad is targeted and the person who posted it seems to be an atheist or agnostic based on the community this was posted to, suggesting that this website might be attempting to convert people who are struggling.
They are showing adverts. That means somehow they are being paid. In the US that money likely comes from the people getting help (this is an assumption) which means they have an insentive to exploit the people getting help for as long as they can get away with this.
Also based on this being on Facebook or something I assume the ad is targeted and the person who posted it seems to be an atheist or agnostic based on the community this was posted to, suggesting that this website might be attempting to convert people who are struggling.