Financialization is basically this. The trick is to have the financial runway to capture market share. Customers buy-in because it’s the best deal (temporarily). This is why walled-gardens exist in tons of places for seemingly no benefit. The benefit is locking in the customers to your ‘ecosystem’ or whatever.
Financialization is basically this. The trick is to have the financial runway to capture market share. Customers buy-in because it’s the best deal (temporarily). This is why walled-gardens exist in tons of places for seemingly no benefit. The benefit is locking in the customers to your ‘ecosystem’ or whatever.