Not reasonable, perhaps, but theoretically understandable. The escalating price of just about everything implies an increase in value that, in most cases, is not delivered. So some folks simply create their own perks — giving vent to rage or breaking traditional rules of social conduct (i.e., doing whatever the hell they want.)
If you feel you are paying VIP prices, you may well expect to be treated like a VIP.
Decades of “enlightened self-interest” media propaganda and social media-driven idolization of “dark triad” bullshit culturally normalized this shit.
I think something broke when became the 2016 frontrunner and being “based” and saying the old bigoted shit in a mask-off way was suddenly in vogue for chuds, too.