Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
For that reason I’m annoyed at large SUVs losing their boxiness in recent years. Like, I get it for sedans and stuff, but if I’m driving a big SUV my main concern is utility (you know, the U in SUV) and a curved back side makes it that much harder to fit my grandma’s kitchen table in the back when I give it to my cousin.