It has momentum, it was the only one in the game for a little while, and the go to for most for a long while after Amazon and Disney/Fox/Comcast started their streaming services. It’s really the only reason they still exist at this point, with how much their competition is chipping away at their ability to provide content. Their need to justify their existence to their shareholders isn’t helping… but that’s true of all the streaming services. They’re just hit harder since this is their only horse.