Well first his show is one of the biggest podcasts in existence and spent a lot of time at the #1 spot - it’s not just a new thing.

Compared to other career interlocutors we might name from old media like Barbara Walters or Michael Krasny, Joe Rogan is a major step down on intellect. He doesn’t really prepare for interviews - reading the subjects book or whatever. He just wings it and spends a lot of time nodding and saying “wow.”

This is a problem when he invites on guests who spew misinformation. Joe doesn’t know it’s misinformation because he doesn’t research. And in fact he seems to think he’s a rebel journalist who hosts people that others want to silence. And he himself falls for many conspiracy tropes, frequently throwing out phrases like “they don’t want anyone to know this.”

So you’ve got a big dumb show full of misinformation that reaches a lot of young people. This is a problem for a lot of folks.

Others love Joe and find his lack of intellect relatable. He’s just a “regular Joe” to them. Maybe they don’t want a fancy interviewer who’s read all the books. Maybe they want someone just as uninformed as them so the information conveyed in the interview arrives at their level.

Sadly, Joe’s now hosted many of the top minds in the world. People like Neil DeGrasse Tyson just see him as a podcast host who’s popular with the youths. So why not go on his show. These people have boosted his numbers even more and legitimized him. Then he brings on a vaccine denier and it all goes to shit. He seems to thrive in the criticism, too, doubling down on the fact that he wants to investigate the things everyone else wants to bury (when his critics say he’s just giving the worst people in the world a platform).