Jim Farley described Tesla's futuristic pickup truck as "a cool high-end product parked in front of a hotel."

SS: Tesla isn’t a brand or aesthetic for the everyman, and Ford thinks it can do much better brining electric vehicles to the mainstream American market

  • anachronist@midwest.socialEnglish
    41·
    1 year ago

    Trucks for “working people”:

    1. Absurdly high bed height that makes it hard to get anything heavy in or out
    2. Really short beds in pretty much all trucks. 8 foot beds are becoming a special order option
    3. Crew cab “for your crew.”
    4. The new Ford Ranger: basically a very tall heavy suv where your groceries get wet when it rains “starting at $28k”
    5. Base model lowest trim F-150: “starting at $34k”

    If he was talking about a Ford Transit then sure, those are for working people (still absurdly expensive). But Ford trucks are for suburban wine moms.

    • archomrade [he/him]@midwest.socialEnglish
      2·
      1 year ago

      If he was talking about a Ford Transit then sure, those are for working people (still absurdly expensive). But Ford trucks are for suburban wine moms.

      And suburban beer dads