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Put it all together, and X isn’t just worth less than Musk paid for it, but likely less than its debt. Assume that the company’s revenue last year was $4.7 billion, based on results before it was taken private. If advertising has dropped by half, then this year’s sales should be a bit over $2.5 billion. Put that on the same enterprise-value-to-sales multiple as Snap, which is down to a mere 3 times, and X is worth around $8 billion.
Es geht hier um Kontrolle der Medien, nicht um Geld.
Es ging selbstverständlich um beides. Kaufen wollte er es wegen der Kontrolle, aber er wollte sicherlich kein Milliardengrab.