In America the segment for small pickups is larger than you think and cars are overpriced right now which makes a brand new car you can import for less than 15k mind-boggling. Additionally, the barebones nature of the car is appealing for its low-tech nature. Add that it’s a Toyota, known for reliability.

Maybe you don’t see it as a desirable car because it isn’t to your tastes, but the world doesn’t revolve around you.