Yea, apple have been oddly supportive of fediverse stuff. They had a blog post recently on their app store or something that was a general introduction to mastodon and federation.

I suspect part of it is that there are people in the company that are on and like the fediverse.

More cynically, it’s simple business, they stand to make money from all of the apps that might get sold, and probably stand to gain from a fracturing of the big-social monopolies.

Still, it’s kinda cool to see.