• i firmly believe it’s the interest rate hike. the fed rate has been set to “free money” since the GFC in 2007.

    [aside from a little blip between 2016 and COVID when rates were gradually increased up to a whopping 2% over 4 years before being flattened to “free money” when COVID hit].

    now, in less than 1.5 years, it’s gone from “free money” to 5.5%. that’s enough to make “investors” [aka, people who negotiate giant loans from investment banks to invest in companies] squeamish about negotiating additional operating loans and pressuring executives to find money under the couch cushions, so to speak…

    to be fair, i think the enshittification process of trying to squeeze a buck out of everything was inevitable to capitalism, but the rise of interest rates so high over such a short window set a fire under it.