Rivian CEO RJ Scaringe on Friday discussed the electric vehicle market with CNBC’s Jim Cramer, saying EV automakers need to give consumers a wider variety of models to choose from.
“What I think we’re witnessing today is a lack of choice,” Scaringe said. “There’s not enough vehicles across price points and form factors to give people viable alternatives to their combustion vehicles that they’ve been buying.”
Rivian is trying to broaden its offerings with a new line of R2 vehicles, which Scaringe will be smaller and less expensive than current Rivian models. The company’s current vehicles are priced upwards of $70,000.
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Thanks for taking the time to walk me through this, I have a passive interest and really know very little about the process. Wouldn’t the custom fabricated parts come down to how to fit an electric motor to an existing drive train and installing regenerative brakes? Plenty of room in a mostly empty engine bay to pack in batteries and wrap them water tight, right? I’m sure there are dozens of different sized axels and drive trains but is there really so much variability there that every job needs to be custom fabricated?
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Had sometime to watch finally, very cool and comprehensive tour. Very excited to see more companies like this grow.
Appreciate you sharing your expertise. I hope this industry can lower that bar to entry a bit for your business’ sake and upcycling’s.
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