The founder of AdBlock Plus weighs in on PPA:

Privacy on the web is fundamentally broken, for at least 90% of the population. Advertising on the web is fundamentally broken, for at least 90% of the population.

Yet any attempt to improve this situation is met with fierce resistance by the lucky 10% who know how to navigate their way around the falltraps. Because the internet shouldn’t have tracking! The internet shouldn’t have ads! And any step towards a compromise is a capital offense. I mean, if it slightly benefits the advertisers as well, then it must be evil.

It seems that no solution short of eliminating tracking and advertising on the web altogether is going to be accepted. That we live with an ad-supported web and that fact of life cannot be wished away or change overnight – who cares?

And every attempt to improve the status quo even marginally inevitably fails. So the horribly broken state we have today prevails.

This is so frustrating. I’m just happy I no longer have anything to do with that…

  • Vincent
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    1 month ago

    Where did you get that from? That doesn’t match at all what I have read. (At least not when it comes to this system - but maybe you’re talking about Google’s Topics API?)

      • Vincent
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        1 month ago

        That article is about:

        Data anonymization is often undertaken in two ways. First, some personal identifiers like our names and social security numbers might be deleted. Second, other categories of personal information might be modified—such as obscuring our bank account numbers.

        Neither of those is what PPA does.

        Of course, they’re right that history has shown that this isn’t easy. Hence: