Certainly, one of the major risks for a company is not to use AI, as this would mean a competitive disadvantage vis-à-vis other industry players.

To quote I Will Fucking Piledrive You If You Mention AI Again

How about you remain competitive by fixing your shit?

This is the best summary I could come up with:

After killing off and selling off various studios and cause lots of job losses, Embracer Group have put out their latest annual report and they have big plans for AI.

Embracer Group control the likes of THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos.

AI has the capability to massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences.

If you use AI for this, depending on how it’s trained and the decisions it takes, you may end up with a village with a demography that displays some sort of imbalance.

As AI models become more powerful, we can leverage their capacity also in the creative process, for example, by identifying inconsistencies in scripts and storytelling.

There will be tremendous benefits for our creative teams regarding scriptwriting, image creation, idea generation, quality control, and more.

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