YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
Well it sounds more scary than it realistically will be.
YouTube must pass to the player the metadata of where the ads start/end. Why? Because they need to be unskippable/unseekable/etc.
If the metadata is there it is possible to force the seek 🤷♂️
Why would that be the case? The player can simply be locked into ad mode till it gets the cue from the server all of the ads have been streamed. Only then will the player unlock. When watching what amounts to a video stream, this doesn’t have to be handled clientside.
Well it sounds more scary than it realistically will be.
YouTube must pass to the player the metadata of where the ads start/end. Why? Because they need to be unskippable/unseekable/etc. If the metadata is there it is possible to force the seek 🤷♂️
Just matter of time
Why would that be the case? The player can simply be locked into ad mode till it gets the cue from the server all of the ads have been streamed. Only then will the player unlock. When watching what amounts to a video stream, this doesn’t have to be handled clientside.
Well the player and its controls are client side.