These browser vendors have produced browser-based PPA (Privacy-Preserving [Ad] Attribution) technologies that attempt to establish a world where “advertising online happens in a way that respects all of us, and where commercial and public interests are in balance”.1 Unfortunately, after studying each proposal, I predict they will inadvertently lend themselves to further incentivize the publication and spread of low-quality information (including misinformation), polluting the information landscape and threatening democracies worldwide.
So the argument here is that, without ad targeting, ads are less valuable to advertisers, which means that they will pay websites less, which means that only the lowest-quality websites remain?