There’s a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase.
okay so the author’s main point seems to be that ads don’t generally work by manipulating the emotions of a single viewer in isolation from the rest of society, but that in fact there’s often a big social component to propagating and enforcing the brand associations people make. i’d suggest that still functions on an emotional level for most people so it feels a little like splitting hairs to me, but yeah, the author is right. cultural hegemony is a real mindfuck.
okay so the author’s main point seems to be that ads don’t generally work by manipulating the emotions of a single viewer in isolation from the rest of society, but that in fact there’s often a big social component to propagating and enforcing the brand associations people make. i’d suggest that still functions on an emotional level for most people so it feels a little like splitting hairs to me, but yeah, the author is right. cultural hegemony is a real mindfuck.