The Chrome team says they’re not going to pursue Web Integrity but…
it is piloting a new Android WebView Media Integrity API that’s “narrowly scoped, and only targets WebViews embedded in apps.”
They say its because the team “heard your feedback.” I’m sure that’s true, and I can wildly speculate that all the current anti-trust attention was a factor too.
There’s also a difference between me being a good target for an ad they are going to run and that being a useful ad for me to see. Google optimizes stuff for the advertisers, not for the users.
If it actually tried to find ads for the users instead of finding users for the ads, maybe it would be okay. But that will never happen.