Cooperative Android manufacturers only get 12 percent of search revenue
How much more does Google pay for an Apple user than an Android one? A lot. It was recently revealed in the Epic v. Google trial (Google has a few monopoly lawsuits going on) that the highest tier of search revenue share for cooperative Android OEMs is only 12 percent, a third of what Google pays Apple. In terms of total cash amount, it’s reasonable to assume Apple gets more total money than many smaller companies but to see the direct breakdown that each Apple user is worth three times more than an Android user is a new insight.
I was able to block ads on Safari Mobile with a plugin called Crystal adblock, or something like that. It worked pretty well for the browser. Obviously adding custom DNS works better since it applies to everything. Their custom DNS is a little annoying though, because you can only add it to WiFi, not cellular. At least that’s how it was when I left for Android about a year ago.