Last I heard, Cadbury lost and Darrel Lea could use purple for their chocolate still. However, Darrel Lea have gone to a brown paper theme on their chocolates. So, I don’t know what’s going on. Maybe Cadbury bribed Darrel Lea to change their branding after court action failed? HEaven knows Darrel Lea could have used a financial boost this past decade.
Maybe they realised Cadbury has better brand recognition and using purple makes it look like a second rate bootleg chocolate to the average ignorant customers.
This has come from Cadbury’s battle with Darrel Lea. Both chocolate makers have used the colour purple for decades.
Last I heard, Cadbury lost and Darrel Lea could use purple for their chocolate still. However, Darrel Lea have gone to a brown paper theme on their chocolates. So, I don’t know what’s going on. Maybe Cadbury bribed Darrel Lea to change their branding after court action failed? HEaven knows Darrel Lea could have used a financial boost this past decade.
Maybe they realised Cadbury has better brand recognition and using purple makes it look like a second rate bootleg chocolate to the average ignorant customers.