The Biden campaign will hit the airwaves in battleground states with its first abortion-focused ad of the year, featuring stark, emotional testimony from a woman personally affected by a state abortion ban who lays the blame directly on former President Donald Trump.
It comes as the campaign is launching a full-court press this week to put abortion rights front and center in the 2024 race, including with events headlined by President Joe Biden and Vice President Kamala Harris. The push marks the campaign’s first organized effort to emphasize the issue, seeking to further galvanize voters around reproductive rights in the first presidential election after the Supreme Court ended the federal constitutional right to an abortion.
The new TV spot also follows Biden’s ramped-up attacks against Trump in the opening weeks of the year, portraying him as a direct threat to democracy. It’s part of the campaign’s efforts to warn of Trump’s plans and positions ahead of a possible matchup in November.
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The minutelong ad, titled “Forced” and shared first with CNN, features an emotional direct-to-camera testimonial from Dr. Austin Dennard, a Texas OB-GYN and mother who traveled out of her state, which has a strict abortion ban, to terminate her pregnancy after learning her fetus had a fatal condition.
Harris, who has emerged as the administration’s foremost voice on abortion, will on Monday kick off a reproductive freedoms tour in Wisconsin, a battleground state Democrats are looking to defend.
The contraception-focused actions include new guidance from the departments of Health and Human Services, Labor, and Treasury aimed at strengthening access to all forms of contraception at no cost under the Affordable Care Act.
EMTALA, a federal Medicare law requiring hospitals to provide stabilizing care to emergency room patients regardless of their ability to pay, is at the center of one of the biggest abortion cases before the nation’s highest court this year.
The Biden administration also is bracing for another high-stakes reproductive care decision from the Supreme Court, which will decide whether to restrict access to a widely used abortion drug known as mifepristone.
Dennard, a mother of three, has shared her story in detail in a Texas courthouse, in congressional hearings and at the White House, where she met with first lady Jill Biden last summer.
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